![]() ![]() Ask questions about the type of content they’d like to receive and how frequently, as well as what they expect from your emails. These personas will make sure your content, cadence and promotional strategy are all in check.Ī good way to identify these subscribers is by sending out a survey. Having a visual ideal for the type of people you want to send to plays a huge part in how you plan your email strategy. While these are the people you want to see on your list, you might find that there are different characteristics and traits among your specific audience. Talk about a win-win! Step 3: Imagine your ideal subscriberįor us, the ideal subscriber is someone who looks forward to seeing your latest newsletter hit their inbox, engages with your newsletters, clicks through to your offers and shares your emails with friends. Keep in mind that not only will a clean list mean more attentive readers, but your deliverability and open rates will improve, too. Are you sending to attain more sales? Readers? Connections? The people on your list should be the ones who help you achieve that goal. Keeping your goal in mind is a great way to stay focused. Cleaning up your list means having to part with subscribers that you spent time and money to acquire. The same can be said for your subscribers. Wouldn’t you rather have a smaller, curated list of ideal subscribers who are super excited to read your emails? This would certainly bring joy to your email list – and your open rates.ĭon’t give up on growing your list just yet! Check out this video for list building ideas that won’t harm your sender reputation. Plus, if you’re using a reputable email service provider (like AWeber), purchased lists are totally off limits. They don’t know who you are and they most likely have no interest in buying what you’re selling – be prepared for your emails to go straight to the spam folder. Why? Because these subscribers never opted-in to receive your emails. ![]() But not all of these list-building tactics are legit – buying an email list, for example, might get you subscribers, but it won’t get you the results you’re looking for. There are dozens of blog posts and case studies out there touting strategies to go from 0 to 10,000 subscribers in no time. Step 1: Think quality over quantityĪ big list certainly seems impressive. Ready to say good-bye to inactive subscribers? Clean your list in 5 simple steps. Or, if you want to keep your list squeaky clean year round, try cleaning your list every 3 months. How often you should clean your email list will vary from company to company, and list to list.īut a good rule of thumb is every six months - and definitely not longer than a year. And if you’re not bringing in subscribers at the same rate as they leave, it can feel like your business is taking a hit. This is due to a combination of things: bounces, unsubscribes, email address changes. Unfortunately, the average email list depreciates over time – nearly 25% a year, according to MarketingSherpa. If you’re spending the time and effort on your campaigns, you want to make sure you get results. Want to succeed with email marketing? List cleanup is non-negotiable.Ī healthy, well-maintained email list is the foundation for any successful email marketing program. ![]() So, yeah, email list hygiene is important Do this often enough, and your emails may end up in their spam folders, which decreases deliverability to people who actually want to read your content. Plus, when you continue to send emails to people who don’t open them, internet service providers - like Gmail, Hotmail, and Yahoo - penalize you. In fact, lists with numerous inactive email addresses typically have higher rates of bounces, spam complaints and unsubscribes than ones that don’t. That’s because a smaller list of engaged subscribers - people who actively read and interact with your content and brand - are more valuable than a larger list of subscribers who never open your content. ![]()
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